Social Media Manager CV Template

Social Media Managers develop and execute social media strategies that build brand presence, engage audiences, and drive business results. UK employers want managers who combine creative content skills with analytical ability and platform expertise. Your CV should showcase campaign results, audience growth, and strategic thinking across multiple platforms.

What recruiters look for in a Social Media Manager CV

  • Platform-specific expertise — not just posting but strategic use of each channel
  • Content creation skills: copywriting, basic design, and video production
  • Engagement and growth metrics with specific numbers and timeframes
  • Paid social experience with budget management and ROI accountability
  • Community management and crisis communication capability
  • Analytics proficiency — understanding what metrics matter and why

Key skills for a Social Media Manager CV

Social media strategy & planningContent creation (copy, imagery, video)Community management & engagementPaid social advertising (Meta, TikTok, LinkedIn)Analytics & reporting (Sprout Social, Hootsuite)Influencer relationship managementSocial listening & trend monitoringCrisis communication & brand safetyShort-form video production (Reels, TikToks)Social commerce & shoppable content

Example experience bullets for a Social Media Manager

Use these as inspiration — always tailor bullets to your own experience and achievements.

Grew Instagram following from 5k to 85k in 18 months through original content strategy, achieving 6.2% average engagement rate against 1.2% industry benchmark.
Managed £150k annual paid social budget across Meta, TikTok, and LinkedIn, achieving average ROAS of 4.8x and generating 3,200 qualified leads.
Created viral TikTok content series reaching 12M+ views, increasing brand awareness by 300% among 18-25 demographic.
Developed and executed crisis communication plan during brand controversy, managing community response and restoring sentiment within 72 hours.
Launched influencer marketing programme partnering with 40+ creators, generating £500k in attributed revenue and 50M+ earned impressions.

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Frequently asked questions

Should I include my personal social media accounts on my CV?

Include them if they demonstrate relevant skills — a well-curated Instagram or active LinkedIn presence shows you practice what you preach. If your personal accounts are purely personal, leave them off. Some employers will search for your profiles regardless, so ensure your public-facing content is professional. A personal brand that showcases your expertise is a strong differentiator.

How do I prove social media ROI on my CV?

Connect social metrics to business outcomes: leads generated, revenue attributed, website traffic driven, email sign-ups from social, and cost-per-acquisition from paid campaigns. Use tracking links and UTM parameters in your current role to build a bank of provable metrics. If direct revenue attribution isn't possible, include engagement metrics alongside brand awareness indicators.

What tools should I list on a Social Media Manager CV?

Include scheduling and analytics tools (Hootsuite, Sprout Social, Buffer), native platform analytics, design tools (Canva, Adobe Creative Suite), video editing software (CapCut, Premiere Pro), and advertising platforms (Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager). Mentioning specific tools helps with ATS matching and demonstrates practical, current expertise.

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