Copywriter CV Template
Copywriters craft persuasive and engaging copy for advertising, marketing, websites, and brand communications. UK employers seek copywriters who can write in multiple tones of voice, understand commercial objectives, and deliver copy that drives action. Your CV should demonstrate versatility, creativity, and measurable results from your writing.
How to write a Copywriter CV
A Copywriter CV is a writing sample in itself — every sentence should be tight, persuasive, and purposeful. Your personal statement should name your specialism (advertising, direct response, brand, digital), the types of clients or industries you have written for, and a result: "Copywriter specialising in B2B SaaS and fintech, writing landing page copy that increased conversion rates from 2.1% to 5.8% and email campaigns achieving 48% open rates." This proves your words move numbers.
In your experience section, present each campaign or project with the brief, the deliverable, and the outcome. "Developed brand voice guidelines for a fintech startup, adopted across all touchpoints by a 30-person marketing team" shows strategic influence. "Wrote landing page copy generating £400k in additional pipeline within 6 months" shows commercial impact. UK creative directors and marketing heads want both: strategy and results.
A frequent mistake is over-emphasising creative awards while underplaying conversion metrics. Awards are excellent differentiators — if you won a Campaign Magazine, D&AD, or Creative Circle award, include it. But pair it with evidence that your copy performed commercially. The strongest Copywriter CVs blend creative credentials with direct-response results.
Include a prominent link to your portfolio website (not a PDF) with eight to twelve pieces showing range: headlines, long-form, email sequences, social copy, landing pages, and advertising. List any SEO copywriting experience, as this is increasingly expected for digital roles. Mention your approach to tone-of-voice development, your briefing process, and your proofreading standards. Keep the CV to two pages with clean, professional formatting. The irony of a Copywriter CV is that it must be the least "creative" document you produce — simple structure, strong verbs, measurable results, no fluff.
What recruiters look for in a Copywriter CV
- Portfolio demonstrating range: advertising, digital, brand, direct response
- Conversion-focused writing with measurable results (not just brand copy)
- Experience writing across multiple formats and channels
- Understanding of SEO and digital marketing fundamentals
- Awards, recognition, or publication in industry-respected channels
- Ability to write in multiple tones of voice and adapt to different brands
Key skills for a Copywriter CV
Example experience bullets for a Copywriter
Use these as inspiration — always tailor bullets to your own experience and achievements.
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Tailor my CV nowFrequently asked questions
How should a Copywriter CV be written to stand out?
Your CV is a writing sample — every word should demonstrate your craft. Use concise, active language. Your personal statement should be a compelling piece of copy, not a generic paragraph. However, keep the format clean and ATS-friendly. Let your writing quality shine through word choice and structure, not layout gimmicks.
How important is a portfolio for Copywriter applications?
Essential — your portfolio is your most important asset. Include 8-12 pieces showing range: headlines, long-form, digital, email, social, and any advertising work. For each piece, briefly describe the brief, audience, and results. Online portfolios (personal website preferred) are easier for recruiters to review than PDF attachments. Link to it prominently on your CV.
Should I include client testimonials on my Copywriter CV?
Don't include them on your CV (save space for achievements), but feature them on your portfolio website. On your CV, reference client satisfaction indirectly: 'Retained as lead copywriter for 3 years' or 'Selected to write flagship campaign above 4 competing agencies.' These imply client satisfaction without taking up space with quotes.