Copywriter CV Template

Copywriters craft persuasive and engaging copy for advertising, marketing, websites, and brand communications. UK employers seek copywriters who can write in multiple tones of voice, understand commercial objectives, and deliver copy that drives action. Your CV should demonstrate versatility, creativity, and measurable results from your writing.

What recruiters look for in a Copywriter CV

  • Portfolio demonstrating range: advertising, digital, brand, direct response
  • Conversion-focused writing with measurable results (not just brand copy)
  • Experience writing across multiple formats and channels
  • Understanding of SEO and digital marketing fundamentals
  • Awards, recognition, or publication in industry-respected channels
  • Ability to write in multiple tones of voice and adapt to different brands

Key skills for a Copywriter CV

Advertising & campaign copywritingBrand tone of voice developmentWebsite & landing page copyEmail marketing copywritingSEO copywriting & keyword integrationSocial media copy & ad creativeHeadline writing & taglinesProofreading & editingBriefing & concept developmentClient presentation & storytelling

Example experience bullets for a Copywriter

Use these as inspiration — always tailor bullets to your own experience and achievements.

Wrote landing page copy for SaaS product that increased conversion rate from 2.1% to 5.8%, generating £400k in additional pipeline within 6 months.
Developed brand voice guidelines for fintech startup, adopted across all touchpoints by 30-person marketing team.
Created email campaign series with 48% open rate and 15% CTR (industry average: 21% and 2.3%), driving 800 trial sign-ups.
Won Campaign Magazine award for 'Best Copy' in financial services category for integrated brand campaign.
Produced 100+ SEO-optimised product descriptions that ranked page 1 for target keywords, contributing to 45% organic revenue growth.

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Frequently asked questions

How should a Copywriter CV be written to stand out?

Your CV is a writing sample — every word should demonstrate your craft. Use concise, active language. Your personal statement should be a compelling piece of copy, not a generic paragraph. However, keep the format clean and ATS-friendly. Let your writing quality shine through word choice and structure, not layout gimmicks.

How important is a portfolio for Copywriter applications?

Essential — your portfolio is your most important asset. Include 8-12 pieces showing range: headlines, long-form, digital, email, social, and any advertising work. For each piece, briefly describe the brief, audience, and results. Online portfolios (personal website preferred) are easier for recruiters to review than PDF attachments. Link to it prominently on your CV.

Should I include client testimonials on my Copywriter CV?

Don't include them on your CV (save space for achievements), but feature them on your portfolio website. On your CV, reference client satisfaction indirectly: 'Retained as lead copywriter for 3 years' or 'Selected to write flagship campaign above 4 competing agencies.' These imply client satisfaction without taking up space with quotes.

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