Content Writer CV Template
Content Writers create engaging, SEO-optimised content across blogs, websites, social media, and marketing materials. UK employers seek writers who combine creative flair with strategic thinking and an understanding of content marketing principles. Your CV should demonstrate writing versatility, SEO knowledge, and measurable content performance.
How to write a Content Writer CV
A Content Writer CV must prove two things: you can write well, and your writing produces measurable results. Your personal statement should state your content specialisms (blog, email, landing page, white paper), the industries you have written for, and a performance metric: "Content Writer specialising in B2B SaaS, with 200+ SEO-optimised articles ranking on page 1 of Google, driving 150k monthly organic visits and 1,200 qualified leads in 12 months."
In your experience section, present your output with both scale and impact. State the volume of content produced (articles per month, words per week), the channels covered, and the results achieved. "Developed content strategy for B2B SaaS company, increasing organic traffic by 320% and generating £800k attributed pipeline" connects your writing to commercial outcomes, which is what UK employers pay for.
A frequent mistake is treating a Content Writer CV as a creative writing sample at the expense of structure. While your word choice and clarity should demonstrate your craft, the layout must be ATS-friendly: single column, standard headings, no decorative fonts. Save the creative flair for your portfolio. Speaking of which, include a prominent portfolio link — without published samples, your CV is an unsubstantiated claim.
List your SEO tools (Ahrefs, SEMrush, Surfer SEO), CMS platforms (WordPress, Webflow, Ghost), and analytics familiarity (GA4, Google Search Console). Mention your approach to AI tools if relevant — UK employers value writers who can use AI to augment research and ideation while maintaining original voice and fact-checking rigour. If you hold a journalism qualification, CIPR membership, or have completed a content marketing certification (HubSpot, Content Marketing Institute), include it. Keep the CV to two pages and proofread it mercilessly — a typo on a writer's CV is fatal.
What recruiters look for in a Content Writer CV
- Writing samples or portfolio link demonstrating range and quality
- SEO knowledge — understanding of keyword research, on-page optimisation, and search intent
- Content performance metrics: traffic, engagement, conversions attributed to content
- Experience with CMS platforms and content management workflows
- Ability to write across formats (blog, email, social, white paper, landing page)
- Understanding of content strategy — not just writing, but planning and measuring
Key skills for a Content Writer CV
Example experience bullets for a Content Writer
Use these as inspiration — always tailor bullets to your own experience and achievements.
Tailor your CV for a Content Writer position
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Tailor my CV nowFrequently asked questions
Should I include a portfolio link on my Content Writer CV?
Absolutely — a portfolio is essential for content writers. Link to your personal website or a curated collection of your best work. Include 6-10 pieces showing range: blog posts, landing pages, email copy, social content, and any long-form pieces. If your work is behind paywalls or on client sites, create a portfolio page with screenshots and descriptions.
How do I quantify content writing achievements?
Track and present: organic traffic driven, keyword rankings achieved, social shares and engagement, email metrics (open rate, CTR), conversion rates for landing pages, and leads generated from content. If you don't have access to analytics, describe the scale of your output and client feedback. Start tracking metrics now for future CV updates.
Should I mention AI writing tools on my Content Writer CV?
Mention proficiency with AI tools (ChatGPT, Jasper, Copy.ai) as part of your toolkit, but frame it as 'AI-assisted content creation' rather than relying on AI. Emphasise your editing, fact-checking, and original thinking skills. UK employers want writers who can use AI to enhance their work, not replace their creativity and expertise.