Content Writer CV Template

Content Writers create engaging, SEO-optimised content across blogs, websites, social media, and marketing materials. UK employers seek writers who combine creative flair with strategic thinking and an understanding of content marketing principles. Your CV should demonstrate writing versatility, SEO knowledge, and measurable content performance.

What recruiters look for in a Content Writer CV

  • Writing samples or portfolio link demonstrating range and quality
  • SEO knowledge — understanding of keyword research, on-page optimisation, and search intent
  • Content performance metrics: traffic, engagement, conversions attributed to content
  • Experience with CMS platforms and content management workflows
  • Ability to write across formats (blog, email, social, white paper, landing page)
  • Understanding of content strategy — not just writing, but planning and measuring

Key skills for a Content Writer CV

SEO content writing & keyword researchBlog writing & long-form contentCopywriting for web & emailContent strategy & editorial planningCMS platforms (WordPress, Webflow)Social media content creationAhrefs, SEMrush, or MozContent performance analyticsTone of voice & brand guidelinesInterviewing & research skills

Example experience bullets for a Content Writer

Use these as inspiration — always tailor bullets to your own experience and achievements.

Wrote 200+ SEO-optimised blog posts that ranked on page 1 of Google for target keywords, driving 150k organic visits per month.
Developed content strategy for B2B SaaS company, increasing organic traffic by 320% and generating 1,200 qualified leads in 12 months.
Created email nurture sequences with 45% open rate and 12% click-through rate, significantly above industry benchmarks of 21% and 2.6%.
Produced thought leadership content for C-suite executives, including white papers, opinion pieces, and conference presentations.
Managed editorial calendar of 40+ pieces per month across blog, social media, email, and PR channels for 3 client accounts.

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Frequently asked questions

Should I include a portfolio link on my Content Writer CV?

Absolutely — a portfolio is essential for content writers. Link to your personal website or a curated collection of your best work. Include 6-10 pieces showing range: blog posts, landing pages, email copy, social content, and any long-form pieces. If your work is behind paywalls or on client sites, create a portfolio page with screenshots and descriptions.

How do I quantify content writing achievements?

Track and present: organic traffic driven, keyword rankings achieved, social shares and engagement, email metrics (open rate, CTR), conversion rates for landing pages, and leads generated from content. If you don't have access to analytics, describe the scale of your output and client feedback. Start tracking metrics now for future CV updates.

Should I mention AI writing tools on my Content Writer CV?

Mention proficiency with AI tools (ChatGPT, Jasper, Copy.ai) as part of your toolkit, but frame it as 'AI-assisted content creation' rather than relying on AI. Emphasise your editing, fact-checking, and original thinking skills. UK employers want writers who can use AI to enhance their work, not replace their creativity and expertise.

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