Success stories
Real people, real results.
From graduates to career changers, see how job seekers across the UK are landing interviews with AI-tailored CVs.
“I had been applying for marketing manager roles in London for about four months with the same CV. Not a single callback. I assumed the market was just tough. Then I tried AI CV Builder — uploaded my existing CV and pasted in a job description for a marketing manager position at a mid-size fintech. The ATS score came back at 42%. I was shocked. I was missing keywords like 'performance marketing', 'attribution modelling', and 'cross-channel strategy' — things I actually do every day but hadn't phrased the way the job spec expected. The tailored version came back at 91%. Same experience, completely different framing. I submitted it that evening and had an interview booked by Thursday. Two rounds later, I got the offer. The difference was entirely in how my experience was presented.”
Before
42%
After
91%
Landed the role after 2 interviews
Sarah K.
Marketing Manager, London
“I graduated from the University of Manchester with a 2:1 in Economics and had done one summer internship at a consultancy. I had no idea how to turn that into a CV that would compete with hundreds of other graduates applying for the same junior analyst positions. My university careers service helped, but the CV still felt generic. I used AI CV Builder to tailor it for a specific graduate analyst role at a professional services firm. It pulled out the right parts of my dissertation project — the data modelling work, the stakeholder presentation — and reframed them using language that matched what the employer was looking for. My careers advisor reviewed the new version and said it was the strongest graduate CV she had seen that term. Within two weeks I had three interview invitations from three separate applications, all tailored individually.”
Before
35%
After
88%
Received 3 interview invitations in 2 weeks
James T.
Graduate Analyst, Manchester
“I was genuinely sceptical. I had tried using ChatGPT to rewrite my CV and it was immediately obvious — full of phrases like 'leveraged cross-functional synergies' that no real person would ever say. AI CV Builder was completely different. The output read like something a senior data analyst would actually write. It kept my voice but sharpened everything — tighter bullet points, better quantification of my achievements, and the technical skills were properly mapped to what the job description asked for. My ATS score went from 56% to 93%. I applied for a senior data analyst position at a healthcare analytics company in Birmingham and was hired within three weeks. The hiring manager specifically commented that my CV stood out because it was clear and focused.”
Before
56%
After
93%
Hired within 3 weeks of using the tool
Priya M.
Data Analyst, Birmingham
“I had been a software engineer for six years and was looking to move from a small agency to a product company. The problem was that my CV listed technologies and projects but didn't frame them in terms of business impact — which is what product companies care about. I tailored my CV for three different roles: a backend engineer at a fintech, a full-stack role at a SaaS company, and a senior engineer position at a scaleup. Each tailored CV was different — different keywords emphasised, different achievements pulled to the top, different technical skills highlighted. I got interviews for all three. Previously I had been applying with the same generic CV and getting ghosted constantly. I accepted an offer from the SaaS company with a 25% salary increase. The only thing that changed was the CV.”
Before
48%
After
95%
Accepted an offer with a 25% salary increase
David R.
Software Engineer, Leeds
“I spent eight years in primary school teaching before deciding to move into UX design. I had completed a UX bootcamp and built a portfolio, but my CV still screamed 'teacher'. Every recruiter I spoke to asked about the career change rather than my design skills. AI CV Builder completely reframed my experience. Lesson planning became 'designing structured learning experiences based on user needs assessment'. Parent consultations became 'stakeholder management and user research interviews'. Differentiated instruction became 'creating adaptive interfaces for diverse user groups'. It was all truthful — just translated into UX language. Recruiters stopped questioning the transition because my CV made it look natural. I landed a junior UX role at a fintech startup in Bristol within six weeks.”
Before
28%
After
84%
Landed a junior UX role at a fintech startup
Tom H.
UX Designer, Bristol
“The ATS score alone was worth every penny. I had been applying for project manager positions in Edinburgh for two months with zero callbacks. When I ran my CV through the free ATS scorer, it came back at 39%. I was missing fundamental keywords that every PM job description includes — 'risk register', 'RAID log', 'milestone tracking' — because I had been using internal company jargon instead. The tailored version hit 87%. But more importantly, it restructured my bullet points to lead with outcomes rather than activities. Instead of 'managed a team of 12', it became 'delivered a £2.3M infrastructure programme on time and 8% under budget, managing a cross-functional team of 12'. I applied for five roles with individually tailored CVs and got through ATS screening on all five.”
Before
39%
After
87%
Passed ATS screening for 5 out of 5 applications
Emma L.
Project Manager, Edinburgh
“I was made redundant on a Friday and needed to move fast. I had eighteen years of operations management experience but my CV was five pages long and hadn't been properly updated since 2019. Over the weekend I used the Build tier to create my profile from scratch, importing from my LinkedIn. Then I tailored it for eight different roles — operations director, head of operations, programme manager, and several supply chain leadership positions. Each one came out focused and specific to the job description. The cover letters were strong too — they picked up on company-specific details from the job adverts. By Monday morning I had my first interview booked. Three weeks after being made redundant, I accepted a new role as Head of Operations at a logistics company in Cardiff. The whole process from redundancy to signed contract was 19 days.”
Before
51%
After
92%
Secured a new role within 3 weeks of redundancy
Rachel W.
Operations Manager, Cardiff
“I have been in recruitment for twelve years, working across financial services and technology sectors. I see hundreds of CVs every week and I can tell you that the vast majority fail on the basics: wrong keywords, poor structure, generic bullet points that could apply to anyone. When a candidate showed me their AI CV Builder output, I was impressed. Clean single-column layout. Keywords matched to the job description. Achievement-focused bullets with actual numbers. It was exactly what we filter for. I now recommend the tool to every candidate I work with — particularly those who are technically strong but struggle to present themselves on paper. It saves them time and it saves me time, because the CVs that come through are already at a standard I can put in front of a hiring manager.”
Now recommends the tool to all candidates
Michael D.
Senior Recruiter, Glasgow
Helpful guides
How to Pass ATS: A Complete Guide
Learn how Applicant Tracking Systems work and what you need to do to get past them.
How to Tailor Your CV to a Job Description
A step-by-step method for tailoring your CV to every role.
Best CV Format for the UK Job Market
Chronological, functional, or combination? Everything you need to know.
Best Skills to Put on Your CV
A data-backed guide to the skills UK employers want to see.
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